Talk to a businessman about great, award winning creative, and he’ll ooohhh and aaahhh for a while. Talk to him about return on his investment and he’ll be your client for a long, long time. Years of talking about ROI, as a result of the right creative, has enabled me to enjoy clients from all aspects of business; manufacturing, banking and insurance, consumer goods, software products and more. Now I’m prepared to bring that experience to you.
What type of designs fit what industries? What looks appeal to what audience? What ideas will return money on investment? We’ve done a little of this… about 800+ pieces of advertising and packaging communication.
Whether it be for TV, billboards, social media or print advertising… The art is never the same. It has to be designed to flow across all mediums and to fit all situations. Above all, it has to protect the brand.
Everyone assumes that social media is a new thing.
In Advertising, not being different is suicidal. Experience is the only surefire way to recognize what is new and what is not. “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards
